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Troy Wright, Lendified Founder & CEO: “It Starts with an Idea”


Troy Wright, Lendified Founder & CEO

After 30 years in the financial services industry, I set out to create a company that puts small businesses first. I’ve had the privilege of speaking to countless small business owners across Canada, and the big picture thinking I encountered is exactly why we started Lendified.

I’ve learned a lot from the small business owners I’ve met through the years – hardworking, enterprising Canadians such as you – and I realized there was potential being missed due to gaps in loan options. There was an opportunity to leverage innovation in technology to provide small businesses with access to funds quickly, and in a way that previously did not exist in Canada. That’s why I believe we’ve created something really important here.

Traditional lending practices often focus only on the numbers when assessing the creditworthiness of a business. Sure, numbers are important. But I wanted to put the focus back on you and your potentialApplying for loans used to be a lengthy, difficult process that, in the end, may or may not have resulted in loan approval. We know you’re too busy and have too much on the line to wait. Enter Lendified: We’re providing a fast and easy alternative to traditional business loans that is equally safe and reliable, making it possible for you to take your business to the next level, now.

We also know that running a business is a marathon, not a sprint, and we want to be there every step of the way, cheering you on from the sidelines. More than just an online loans provider, we want you to consider us a part of your team. That’s why we’ve also created the Lendified Blog: To provide a forum and online resource for small businesses in Canada.

Troy Wright

On the Lendified Blog, you’ll find insights from our team and our network of partners and advisors. We’ll also share the stories of small businesses across Canada along with expert tips, inspiration and advice. And, the Lendified Blog will be your destination for news and updates about our business, so you can follow along our story as we grow.

A small business starts with an idea, but we know first-hand it takes much more than that to be successful. Growth requires investment. You’ve invested the time, now we’re here to help with the finances.

We believe that you and your small business are essential to the fabric of this economy, and we want the Canadian marketplace to work for you when you need it to. I’m confident that together we can make that happen. After all, supporting your passion is our passion.

I’m very grateful to all of the small business owners who have inspired us to take this step – and to the incredible colleagues, friends and family that have made this launch possible.

Thank you for being a part of our small business story. We look forward to being part of yours. I’m personally very excited for what lies ahead and can’t wait to see the impact we’ll get to have on small businesses owners like your.

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About the Author



Lendified is Canada's premier online lender for small businesses. The company was founded by former bank executives dedicated to provide businesses with fast, easy, and affordable financing. The Lendified team regularly produces blogs and guides to help small business owners succeed.

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