In a world where entrepreneurship is booming – and evolving – there are many tools and technologies that can help you further your small business. Want to know which ones are worth your while? Here is the list of our favourite tools that are the most useful and affordable for small business owners.
1 – Wix.com
Having a website is a necessity for any small business striving for success in this day and age. However, creating a professional and user friendly website is easier said than done. Luckily, Wix.com offers a simple solution that allows you to create your own website without any coding knowledge. With the ad-free options starting at $14 per month there is something for every budget. If you require an online store, the Wix eCommerce plan is your best bet, but any of the ad-free plans are perfect for a small business!
2- Google Drive
Ideal for group projects and group editing, Google Drive allows you to store files in the cloud, synchronize files across devices, and share files with other users. For this service, the first 15GB of storage is free and the next 100GB is only $1.99!
3 – Facebook Advertising
Whether your goal is increasing brand awareness, downloads of your app, or sales, Facebook Ads can help you. With Facebook Ads, you can run targeted ads on Facebook and Instagram to get the word out about your business. This scalable solution is great for small businesses regardless of their budget.
4 – Upwork
This tool is perfect for small businesses looking to hire freelancers for projects. You can find well-qualified people to do web development, writing, graphic design, and more. Upwork offers a basic plan which is free for all, as well as an upgraded plan for $10 a month which offers more perks such as higher visibility and more opportunities to connect with freelancers.
5 – Slack
Communication within a company can be tricky. It can be difficult to keep everyone on the same page and avoid getting bogged down in emails. Slack helps to solve many of these everyday communication problems by providing multiple channels for discussions with different groups of people. Discussions about topics/projects are organized by their own dedicated channel, and private channels can be created so information can be shared privately between a particular group of individuals. Slack is free for smaller teams and the paid package starts at only $6.67 per user per month.
6 – Intercom
Intercom is a live chat technology that can easily be added to your website to improve the user experience and increased communication with your customers. Their package for early-stage businesses is only $49 per month for the first year, making it a worthwhile investment if you’d like to better engage your customers!
7 – Infusionsoft
This small business tool helps you automate your sales and marketing. By automatically linking your contacts to your sales files, Infusionsoft ensures you’re giving the right clients the correct information, at the optimal time. A starting package is only $99 per month and includes marketing automation and a CRM (Contact Relationship Management) system.
8 – Square
The go-to system for credit card processing, Square is extremely easy to use and charges a flat rate of only 2.65% per transaction so it’s easier to track the fees you pay. Its Point of Sale system is highly praised by customers and most importantly, is completely free.
9 – Shopify
An online store can be a valuable asset to any business and Shopify provides the opportunity to easily create one, with prices as low as $29 per month. Shopify allows you to organize your product, track and manage orders, accept payments, and much more!
10 – Freshbooks
Maintaining your books is vital to running any successful business. It is easier to do it yourself than you may think. With Freshbooks, you can automate tasks that would otherwise take up valuable time so that you can invoice, manage expenses, and follow up with clients effortlessly. The solution is cloud-based too, so you can access it anywhere and anytime. If you have 3 clients or less it is free, and the paid plans start at $19.95 per month.
No matter what business you are in, you can use technology to help improve the organization, communication, efficiency, and growth of your business. We suggest starting a free trial with some of the solutions we shared to see which would best serve your needs.
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