The holidays are a good time to reflect on what went well and poorly over the past year. By understanding how your business performed last year, you can choose what areas you’d most want to improve on. Here are some ideas on how you can start the new year on the right foot.
Make New Year’s Resolutions
The New Year is a good opportunity for your team to brainstorm how they can perform better at work. Consider having a team meeting where you ask everyone to set a few resolutions for themselves related to how they can be happier and improve their productivity. You could even post their resolutions in the office to keep each other accountable. After six months have another team meeting to discuss each person’s progress and even reward successful employees with personalized gifts.
A few examples of resolutions your employees could include:
- Go to a weekly gym class with their co-workers
- Try to get to know 3 of their co-workers better this year
- Pack a healthy lunch at least 3 times a week
- Work on one new project outside their department this year
Review Your Marketing Calendar
The post-holiday break is a great time to map your marketing calendar for the year. In addition to your normal marketing activities, think of times during the year that would be advantageous to increase your promotions. For example, if one of your product lines sells very well around Father’s Day, it may be a good idea to plan promotions around that. Every business will have different days that are important to them, but it’s important to plan marketing campaigns in advance so you’ll be ready when the event comes.
Enhance Your Digital Presence
The internet is the first place consumers go to find a product or service, so it’s important that your business has some sort of web presence. If you don’t have a website, you could start by getting your business listed on sites like Yelp and Google My Business. If you want a website, services such as Shopify and WordPress are great options to help you get started.
If your business does sell online through your website, the next step would be to improve your website’s performance. By taking a look into your website’s analytics you could track how visitors are finding your site and how they’re navigating through your site. Questions to consider include: How are most visitors finding my site? Is my website loading fast enough? Are visitors able to find the products they’re looking for? Asking yourself these questions should help you find areas of your website you can improve.
There are many online tools available that can help you enhance your web presence. Some of these tools include Google Analytics a great free tool that website owners can use to track and analyze data about their web traffic. Additionally, a platform such as Hike can help you create a tailored search engine strategy to make it easier for customers to find your website. Other good tools to grow your search traffic include Ahrefs, Moz, and the SEO Analyzer.
Get Ahead of the Competition
In order to get ahead of the competition, it’s important to continuously be learning new tactics that could help your business grow. Do research to find out what technologies or methods that are trending. Then try to implement change into areas of your business that would most benefit. Could your operations be more productive with new equipment? Would new software improve your shipping times? Always ensure that you’re reevaluating your competitive strategy in order for your business to stay ahead in the long run.
The holidays are a great time to take a step back and decide what you want the year to look for your business. By keeping these tips in mind we hope that your business will be able to start the year on the right foot. Also, it is important to stay motivated while making improvements throughout the year. Here are some of the best small business podcasts for entrepreneurs that should help you!