The holidays provide a great opportunity for small businesses to boost company morale and increase sales. Here’s our guide on creative ways to allow your business to make the most out of the holidays.
Create an Enticing Window Display
The holiday season is the best time to be fun and festive. Take advantage of the influx of traffic during the holiday season by creating an eye-catching window display. Consider decorating your window display with snowflakes, ornaments, decorative lights or try to incorporate your products into the display.
Creating a unique display can draw customers into your store. Be sure to take plenty of pictures of your decorated space to share on your website and social media.
Hold a Staff Event
Get your staff in the holiday spirit by throwing a holiday party. This could be as simple as ordering in pizza or having a potluck with the team. You can also use a free platform service like Draw Names to organize a Secret Gift Exchange. This event will show them that you appreciate their contributions to your company. Having your staff feel appreciated will contribute positively to their overall job satisfaction.
Hosting an event will also be a great opportunity for staff to get to know each other outside of work. By fostering the bonds between your employees they are likely to collaborate better at work. Keeping your employees in the best mood will be advantageous as they face a busy holiday shopping season
Delight Customers with Holiday Cards
Show your most loyal customers you appreciate them with a holiday card. They’ll be surprised to receive your card and are likely to share the experience with their friends and family. If you aren’t able to mail out personalized cards, consider handing them out in-person when they visit.
Increase Sales with A Holiday Gift Guide
Figuring out what to get for your loved ones can be difficult. Make things easier for your customers by providing a Holiday Gift Guide. For example, your retail store could send out an email campaign including gift ideas. These gift ideas could be some of the best selling products from the store. This is also an opportunity to offer suggestions on how a customer can bundle more than one product into the perfect gift.
Use Deadlines to Speed-up Holiday Shopping
Behavioural psychology suggests that urgent situations cause people to act quickly on decisions. Creating a sense of urgency with your holiday promotions is a strategic way to get customers to purchase your products. For example, putting a deadline on a sale could pressure people to buy your products sooner than later. You could also signal a sense of urgency by having a countdown timer at your store. When customers see this timer they’re reminded not to procrastinate on buying their holiday gifts.
Grow Awareness with a Social Media Giveaway
Giveaways are a great way to get your customers excited for the holidays and your company. For example, you can run ask them to take a picture of how they spend the holidays with friends and family. Also, require them to use your custom hashtag on the post, which includes your business name and a tie-in to the holidays. Lastly, try to find creative ways to make the giveaway prize relevant to the holidays and your brand.
Partner with A Charity
People are inclined to give a good cause during the holiday season. Reach out to a nonprofit for a partnership. It’ll be best to make sure the charity shares the same values as your company. This partnership could include a donation box at your location, or donating a small portion of your proceeds to the charity. This strategy is a great opportunity to show your company values and your commitment to giving back to the community.
The holidays are a great opportunity to grow your business and delight your customers. With the increase of customers you can expect, you may need to stock up on inventory to meet the demand. If you find yourself in this situation consider getting a working capital loan.