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Claire from Boutique Diamonds shares her story and advice for small business owners

Claire from Boutique Diamonds
We had the pleasure of interviewing Claire, the founder of Boutique Diamonds to learn about her experience as an entrepreneur. Claire has used Lendified to help grow her business and we are proud to share her story below.

Interview with Claire from Boutique Diamonds:

Can you tell our readers a bit about you and your business?

I’m a diamond broker and private jeweller specializing in custom jewelry pieces. My goal for Boutique Diamonds is to create a true custom experience for the client. I like to create a low-pressure environment where I can educate the client about the best way to purchase diamonds and jewelry; really involving the client in choosing the perfect stone and creating a custom design that they love. Not only does the client walk away feeling educated and empowered about their purchase, but they also know that they got the most for their budget.

How did you come up with the idea for Boutique Diamonds?

I worked on cruise ships for years as a Professional Shopper in diamonds, gemstones and luxury brands. The duty free market in the Caribbean is known for some of the best jewelry shopping in the world. When it was my turn to shop with my husband for my engagement ring, I felt the local stores didn’t have the amazing selection that I was used too like the duty free market that I had become accustomed too. I felt there was an opportunity to offer an amazing client experience, great education, and an unlimited selection.

What is the greatest challenge you have faced in your business?

As a new mom, you don’t have the luxury of maternity leave when you own your own business. Prior to having my daughter, I thought I could do it all. I learned very quickly that I needed more help and I became very good at time management.

How did you use Lendified to grow your business?

My Lendified loan was used for marketing, photography, vendor fees and consultants.

What recommendations do you have for those who are just starting a business?

Stay in your lane! I believe it’s very important to stay focused on the core of your business. Also, when you first start your business, write down all the reasons you want to make it happen. On the tough days when there are challenges, look back on those notes to keep you driven.
You can learn more about Claire and Boutique Diamonds by visiting or

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About the Author



Lendified is Canada's premier online lender for small businesses. The company was founded by former bank executives dedicated to provide businesses with fast, easy, and affordable financing. The Lendified team regularly produces blogs and guides to help small business owners succeed.

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