Merchant Growth Ltd. Acquires Lendified Inc. Learn More
to help small businesses across Canada get the fast and affordable capital they need to grow
Our founders served as bank executives for over 30 years and saw countless opportunities to support small businesses missed. With deep financial expertise and a passion to support the economic engine of Canada, they created Lendified. Since then, we have helped hundreds of entrepreneurs and built a team of funding specialists, technologists, and service experts dedicated to delivering the best borrowing experience.
Our business loans have become a popular alternative to paperwork intensive bank loans, expensive merchant cash advances, and other creative forms of financing disguised as true business loans.
Small business owners can apply online in under 10 minutes, receive an instant quote, and get funded in as fast as 48 hours.
As seen in
As Lendified continues to evolve and grow, these principles remain constant.
We are committed to providing a streamlined process that saves our customers time and money
We are proudly Canadian and offer unmatched service to businesses across Canada
We are clear about what we offer so customers can make the best decision for their business
We encrypt all our data and work with technology partners approved by Canada’s banking industry
Co-Founder and CEO
Co-Founder and President
Chief Revenue Officer
Chief Financial Officer
Troy is a globally recognized leader and trusted expert with a proven 30 year plus track record in the financial services industry. Throughout his career, he has met with thousands of companies across Canada and has developed a very clear understanding of the challenges and opportunities faced by business owners in our country.
Prior to Lendified, Troy was the President and CEO of Scotiabank Group Mexico, the largest subsidiary of Scotiabank outside of Canada and a full service bank with 2.4 million customers, US $23 billion in assets, 900 branches and 15,000 employees. Previous to this, Troy was Executive Vice President of Canadian Retail Branches and Channels at Scotiabank.
Troy has lived and worked domestically and in several international locations and is multi-lingual. He is a graduate of the Harvard Business School, Advanced Management Program; Western University with a BA; and, the Harvard Business School YPO Presidents’ Program.
With over 30 years of domestic and international banking, Kevin brings extensive business development and leadership skills from his experiences across all customer segments. His passionate views for economic growth and business development in Canada positions him well in delivering Lendified’s products and services to the small business marketplace.
Prior to Lendified, Kevin served as Senior Vice President and Global Head of Sales for Scotiabank’s Transaction Banking business. Here he held responsibility for the delivery of trade finance and cash management products to the Small Business, Commercial and Corporate segments both domestically and internationally. Previous to this, Kevin was Senior Vice President of International Corporate and Commercial Banking, leading lending activities across the Caribbean, Central and South America and the Asia Pacific markets.
Kevin has lived in a number of international locations, is a graduate of Western University and the Executive Leadership Program and MBA program at The Richard Ivey School of Business. He has also held a number of public and private board positions including serving as Vice Chair & Director of the Canadian Council of the Americas.
Monique Morden has a data driven background combining over 20 years of experience in customer intelligence and over 10 years in technology. Monique played a role in disrupting the market research industry as a senior executive at Vision Critical, where their cloud based customer intelligence platform created an innovative alternative to traditional market research.
Inspired by the transformative power of technology, Monique co-founded Mentio in 2014, where the goal was to leverage machine learning algorithms to analyze trends and patterns in the cloud accounting data of small businesses. The result was a mobile first automated cash flow forecasting tool for small business owners, acting as an early warning system for cash flow issues. While taking part in Techstars (Seattle 2015), Mentio realized the value of their application to the alternative lending space leading to Lendified recognizing the power of Mentio’s cash flow algorithm to their credit engine, spurring an acquisition in March, 2016.
Monique is a graduate of the Masters of Business Administration program at Beedie School of Business, Simon Fraser University; and an Honours B.Sc graduate from the University of Guelph. Monique is based in Vancouver with her husband and three teenage daughters where they spend many hours ripping powder at Whistler.
Sean Wilson has a unique blend of entrepreneurial DNA, financial expertise and lean startup mentality. He gathers and analyzes metrics from the organization that feed into financial models aimed at optimizing profits and efficiencies. Prior to Lendified, Sean applied his skills at KPMG Canada where he was a top 1% performer, his own startup (mydealbag), and an international clothing retailer (Aritzia).
Inspired by technology’s ability to help small businesses, Sean co-founded Mentio in 2014, where the goal was to leverage machine learning algorithms to analyze trends and patterns in the cloud accounting data of small businesses. The result was a mobile first automated cash flow forecasting tool for small business owners, acting as an early warning system for cash flow issues. While taking part in Techstars (Seattle 2015), Mentio realized the value of their application to the alternative lending space leading to Lendified recognizing the power of Mentio’s cash flow algorithm to their credit engine, spurring an acquisition in March, 2016.
Sean is a graduate of the Bachelor of Commerce program at the University of British Columbia, international business competition first place winner at the Rotterdam School of Management, and a member of the Institute of Chartered Accountant of British Columbia (CA, CPA). Sean spent all of 2014 travelling the world and still can’t keep his feet in one place. While based in Vancouver, you could find him anywhere!
Senior banking executive with for profit and non-profit board experience, sits on the board of several early stage financial services firms
COO and SVP, C.D. Howe Institute; Former Chair of the Board, AlternaSavings
Experienced human capital and governance board member, currently a holds a seat on three public board
Founder, Knightsbridge Human Capital Management; Former CEO, Pepsi Cola Canada Beverages; General Manager, PepsiCo (7 years of international assignments)
Entrepreneurial technology executive, has founded and successfully exited several technology start-ups. Experienced leader, mentor, and entrepreneur
Co-founder & Advisor, Mentio; Advisor, VersaAccounts; Founder & President, Silver Lining Ventures
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