According to Deloitte’s “2018 Back-to-School Survey”, the Back-to-School season is the second-biggest shopping season of the year.
This is an opportunity your business can’t afford to miss out on, so we have provided you with tips on boosting sales and ensuring your business is ready for the back-to-school season.
1. Identify Your Fit for Back-To-School Shoppers
Back-to-school shopping is more than buying school supplies. In fact, the fall season often feels like a fresh chapter for adults and students. Whether it be getting a new haircut at a salon, or finding unique accessories at their local retailer, think about how your products and services could benefit consumers at this time of year.
2. Think Ahead and Engage with Your Audience Early
In order to ensure the success of your marketing campaign use social media to get ahead and create relationships with customers online. This could include holding limited time discounts for customers who engage with your social media posts or holding raffles for free products or services. Also consider rewarding customers that promote your business online by sharing photos and tagging you! Giving them special discounts and promotions will motivate them to talk about your business with their friends and family.
3. Get Involved with Local Schools
By being a small business, you have an advantage of being part of the community. Use this marketing advantage by reaching out to local schools to show how you can best serve teachers, students and parents.
Some back-to-school ideas Include:
- Teaching a free class
- Throwing a fundraiser
- Assisting with sports team sponsorships
- Hosting a book or school supplies drive
- Providing cool school merchandise
- Designing an exclusive loyalty program with partnered schools
4. Drive in Store Traffic with Before and After School Specials
Most shopping decisions during the back-to-school season tend to compete on price, so find a way to entice consumers with discounts. Consider giving customers special deals during the first month of the school year before and after school hours. This could be free coffee in the morning or a discount on after-school treats. This routine will help them become familiar with your store, and have them coming back even after the back to school season is over.
With all these tips in mind, now you can expect to achieve an “A” this back-to-school season. If you need the capital to move forward with these new marketing ideas, you can learn more about how short-term loans can help you here.
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